‘It Starts With You’ Campaign Raises £1.2 Million

We are thrilled to share that our 36-hour Match Fund Campaign, It Starts With You, raised more than £1.2 million.

153 Champions received donations from over 3,340 donors. 38 Match Funders doubled every gift. Together, they helped us surpass our £1 million target, reaching the milestone with more than four hours still to go before the campaign ended.

The funds raised will provide vital support for children living with trauma, soldiers coping with PTSD, teenagers struggling with mental health challenges and many others in need. This funding will help provide trauma therapy, bereavement support, financial relief and other essential services.

10,000 challah stickers were distributed across bakeries and butchers to help spread awareness and encourage participation.

Danni Franks, Founder and CEO of Myisrael, said:

‘As antisemitism and fear continue to affect Jewish communities in the UK and around the world, this campaign demonstrates that our bond with Israel feels more important than ever. I’m completely blown away by what we achieved together. After almost three years of war, the need remains immense, and this support will make a real difference to thousands of vulnerable people across Israel.’

Thank you to every Champion, donor and Match Funder who made this extraordinary achievement possible. Together, we are changing lives, it started with you!