Our mission

Our mission is to help support and strengthen the work of efficient, well-run, grassroots charities in Israel.

Vision

Our vision is to help bridge the gap between donors to Israel and the projects they support and to enable them to donate simply, efficiently and with confidence.

Our purpose is to:

• Empower those making small to medium size donations to realise the impact of their contribution.
• Provide a one-stop shop for those wishing to donate to small, efficient, independently run projects in Israel.
• Make the process of donating more personal by enabling each of our donors to select a project close to his or her heart.
• Become a valued resource for those seeking clear, accurate and reliable information about charitable projects in Israel.
• Save time for our donors by providing the critical information they need to feel confident that their donation is being used wisely.
• Educate our donors about some of the lesser known social and economic problems which exist within Israeli society and to offer ways to help alleviate them.
• Encourage people to get involved in other ways and to visit projects when they are on holiday in Israel.
• Build a relationship with our donors that encourages them to think of myisrael when donating a gift in someone's honour or when celebrating their own special occasion.